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How to Maintain Brand Consistency Amidst a Retail Reset

How to Maintain Brand Consistency Amidst a Retail Reset

As we leave the last holiday season behind us, a retail manager’s concern about eager shoppers shuffling around their store shifts toward preparing the upcoming year’s promotional schedule. Retailers today have far more to plan for than just a simple, 4-season, quarterly marketing plan. With competitive threats encroaching every day, retailers are fighting harder than … Continued

3 Questions Retailers Should Ask Themselves before Revamping Their Storefront

3 Questions Retailers Should Ask Themselves before Revamping Their Storefront

3 Questions Retailers Should Ask before Revamping Their Storefront Exterior signage can greatly impact the success (or failure) of any retail brick-and-mortar store. In fact, according to a University of Cincinnati Economic Center study, about 60% of businesses reported that changing or enhancing the design of their exterior retail store design had a positive impact … Continued

, , Comments Off on Planning for Business Continuity: A Retrospective on Hurricane Irma

Planning for Business Continuity: A Retrospective on Hurricane Irma

Planning for Business Continuity:  A Retrospective on Hurricane Irma

Planning for Business Continuity A Retrospective on Hurricane Irma By John Falconetti You never know when disaster might strike, and as business leaders, it is our responsibility to be prepared. Our Business Continuity Plan has been over a decade in the making, and one key aspect is that it is a living and breathing document. … Continued

, , , Comments Off on How to Win with Direct Mail Marketing

How to Win with Direct Mail Marketing

How to Win with Direct Mail Marketing

How to Win with Direct Mail Marketing “With the efficacy of many digital channels coming under increasing scrutiny, marketers are making direct mail an integral part of their strategy that uses many different channels to reach the hearts and minds of their customers.” – Francois Martin, World Marketing Director, HP Graphics Solutions The emergence of … Continued

Comments Off on The CEO Corner: John Falconetti’s Approach to Drummond’s Strategy

The CEO Corner: John Falconetti’s Approach to Drummond’s Strategy

The CEO Corner: John Falconetti’s Approach to Drummond’s Strategy

Hello, and welcome to the first issue of The CEO Corner! Drummond is now in its 78th year of serving the graphic communications needs of our customers, and I am blessed to have the opportunity to lead the company forward into the next phase in the evolution of our business.   In this post, I want … Continued