The Beat: Drummond’s Client Publication
A free marketing ideas resource for our clients, The Beat magazine is printed and distributed quarterly by Drummond. Inside every issue, you’ll find a collection of interesting facts and tidbits, fascinating stories and engaging interviews with industry leaders about current trends in marketing, print, technology, social media, cross-media campaigns, direct mail marketing and so much more.
What's in this issue?
Cover StoryTrish Witkowski takes an excerpt from her "Marketing to the Generations" guide book and provides detailed explanations of each of the five living generations and their marketing preferences.
- Great marketing photos using your mobile phone
- Cool Finds
- Interview with Marina Poropat Joyce, author of Designing for Print
- Standing column by Trish Witkowski (Foldfactory.com) showcasing fold samples and ideas
- Direct mail resources and ideas
- Deep dive into first-, second-, and third-party data
Past Issues of The Beat