Wavelength Target enables you to link print-mail with digital engagement across social, display, search and location-based environments — so your message follows your audience across all touchpoints and drives measurable response.
You manage a direct-mail asset. Wavelength Target makes that piece the first step of a coordinated digital campaign. When your mail drops, recipients are identified (via privacy-compliant matching) and served display, social, search or geofenced-mobile ads. That gives you more impressions, more engagement and clear attribution.
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Using Drummond’s established print and distribution infrastructure, your direct mail pieces are produced and delivered as usual.
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We use the DirectMail2.0 engine to match mail-list recipients to their online profiles and device identifiers, via tools such as SocialMatch and LEADMatch.
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Once matched, the recipients are served:
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Access a unified campaign dashboard that consolidates:
Real-time insights let you adjust and optimize.
Understand and Control Every Touchpoint
Your campaigns are only as strong as your visibility. Wavelength Target equips you with the tools to see exactly when mail lands, what happens next, and how each channel contributes to performance.
Know precisely when each mailpiece is delivered and verified via USPS Informed Visibility.
Identify website visitors who received your mail and track their on-site behavior for attribution.
Monitor all campaign activity in a single dashboard — from mail delivery to ad impressions and conversions.
Reach Your Direct Mail Audience Everywhere They Engage
Wavelength Target extends your physical mailing list into the digital ecosystem through privacy-compliant audience matching and synchronized digital ad delivery.
Match your mailing list to Facebook and Instagram profiles and serve ads before, during, and after delivery.
Re-engage mail recipients across the Google Display Network and beyond, reinforcing brand recall.
Deliver engaging video and feed ads across YouTube, Gmail, and Discovery surfaces.
Serve digital ads to devices connected to the physical addresses of your mail recipients.
Automate, Scale, and Continuously Improve
From launch to reporting, Wavelength Target automates and optimizes campaign execution — ensuring each dollar spent produces measurable returns.
Automatically coordinate mail delivery and digital ad activation. No manual setup required.
Every match and ad impression follows enterprise-level privacy and data-handling standards.
Simplified Omnichannel Workflow
Combine print and digital marketing into one seamless campaign. You design the mail, we handle the matching, ad delivery, and reporting.
Measurable Uplift in Response
The underlying platform reports response lifts of 23-46% when print is augmented with digital technologies.
Backed by Drummond’s Expertise
As your trusted partner we handle creative, production, targeting, and analytics under controlled standards.
Scalable for Any Campaign Size
Whether you’re mailing thousands or millions, the platform and logistics scale accordingly.
