Case Study: Cross-Media Strategy
A major Regional Hospital wanted to increase Emergency Room visits. The plan was to launch a multi-media campaign leveraging direct mail, outdoor and radio in order to bring awareness around a 30 minute or less wait time experience. In regards to the direct mail portion, Drummond was asked to help select data as well as […]
Drummond acquires Atlanta based commercial printer
News Release For immediate release August 16, 2012 (Jacksonville, FL) – Drummond announces the next phase of its expansion plans with the acquisition of Atlanta based Graphic Communications Corporation (GCC). This move broadens Drummond’s products and services, which will now also include wide format printing, packaging and improved logistics. In addition, GCC customers will benefit […]
