Drummond experience reimagined

CASE STUDY

National Retail Franchise Case Study: 23% Reduction in Branded Material Spend Across 1,300 Locations

Drummond partners with retail companies to find the optimal solution to the problem actually in front of them. Whether we are starting a new project from scratch or assessing an existing program, we begin with a clean-slate approach — working up from the ground with an eye for efficiencies, economies, and better answers. That lets our team apply extensive experience and leading-edge technology to build the best possible process, regardless of how the work was done historically.

TALK TO DRUMMOND

The challenge

Drummond partnered with a large retail and franchise company operating more than 1,300 locations across North America. Together we identified the key initiatives:

  • Integrate a recent acquisition to address changing customer needs and support future growth
  • Drive store revenue growth
  • Enhance eCommerce technology to better integrate the customer experience across digital and brick-and-mortar environments
  • Identify cost savings across all supply chains
  • Reduce per-store cost
  • Improve the franchise network’s participation in marketing efforts
  • Protect the brand and create a consistent customer experience across every medium

The solution

Drummond’s custom-built software allowed regional adjustments and on-demand printing, which reduced waste and sped up delivery. Data tracking enabled better planning for bursts in demand, creating a more sustainable cycle. More efficient ordering with less waste drove cost down across the program.

The results

  • 23% overall savings in branded material spend
  • 21% reduction in per-store cost
  • 24% reduction in direct mail and customer loyalty program costs
  • 38% reduction in fulfillment and distribution costs
  • 4 days faster to market in California and 3 days faster in Canada
  • 18% less waste from obsolete material

Reimagine

Whatever the challenge, we custom design the right solution for your brand and incorporate our technology into your existing workflow. The result is easier program management and deeper customer engagement through multi-channel integrated campaigns.

If you are managing branded materials across hundreds or thousands of locations, there is almost always cost hiding in the process.

CONTACT US

Download the PDF version of this case study · See all Drummond case studies