Drummond experience reimagined

CAPABILITIES

Multi-Location Marketing

Drummond gives distributed organizations one platform for ordering, producing and distributing marketing materials — so local teams move fast inside boundaries corporate sets once.

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What is multi-location marketing?

Multi-location marketing is how a brand runs marketing consistently across many sites — stores, branches, franchises, dealerships, clinics or offices — while still letting each location adapt for its own market. The central tension is always the same: corporate needs brand control and budget visibility, and local teams need speed and relevance. Systems that solve only one side fail.

The problem with distributed marketing

Without a system, predictable things happen. Locations recreate materials off-brand because finding the approved version is harder than remaking it. Someone orders 5,000 of a piece they need 200 of, and the rest is thrown away. Corporate has no visibility into what was spent or produced until the invoices arrive. Outdated materials stay in circulation long after a brand refresh, because nobody knows which locations still hold stock.

These are not discipline problems. They are system problems.

How it works

Marketing asset management

A single controlled library of approved, current marketing assets. One source of truth means no location is guessing which logo, offer or disclaimer is the live one — and a brand change propagates everywhere at once instead of location by location.

Branded storefront ordering

Each location orders from an approved catalog through Wavelength, our branded storefront. Templates allow controlled personalization — local address, manager name, market-specific offer — inside locked brand elements. Nobody goes off-brand, and nobody waits on corporate to produce a business card.

Local store marketing templates

Pre-approved templates that adapt to local markets: grand openings, seasonal promotions, community events, hiring. Local relevance without local design cost.

On-demand production and fulfillment

Print and fulfillment on demand, so locations order what they need when they need it. No overprinting to hit a minimum, no pallets of obsolete material in a back room.

Budget control and reporting

Spending limits, approval workflows and reporting by location, region or campaign. Corporate sees what was ordered, by whom, and what it cost — while it is happening rather than afterward.

Who this fits

  • Retail chains and franchise systems
  • Financial institutions with branch networks
  • Healthcare systems with multiple facilities
  • Insurance carriers with agent networks
  • Manufacturers with dealer and channel partner networks
  • Hospitality groups with multiple properties

Multi-location marketing FAQs

How do you maintain brand consistency across locations?

Through templates that lock brand elements while leaving defined fields editable. Locations personalize what should vary — address, contact, local offer — and cannot alter logos, colors, typography or required disclaimers. Control is enforced by the system rather than by policing.

What is marketing asset management?

Marketing asset management is the centralized storage, version control and controlled distribution of approved marketing materials. It ensures every user pulls the current approved version, and that retiring an asset actually removes it from circulation everywhere.

How is this different from a shared drive?

A shared drive stores files. It does not enforce which version is current, prevent off-brand edits, connect to production, control spend, or tell you what a location actually ordered. A marketing supply chain platform connects the asset to ordering, production, fulfillment and reporting as one chain.

Can local teams customize materials?

Yes, within the boundaries you define. That is the point — systems that forbid all local adaptation get bypassed, and the result is worse brand control than a flexible system would have delivered.

How does this reduce marketing waste?

On-demand production removes the incentive to overprint for unit economics, version control removes reprints caused by outdated material, and reporting surfaces what is actually being used so future runs are sized to reality.

See it with your own brand

We can demonstrate a storefront configured with your brand, your templates and your approval rules.

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