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CASE STUDY

Healogics Case Study: Marketing Storefront Technology for 600+ Wound Care Centers

Healogics spans more than 600 wound care centers across the United States, providing advanced treatment for patients managing chronic wounds. With that many centers and that much variation in patient need, getting visual communications right is a genuinely hard operational problem — and Healogics’ original print provider had fallen behind on it.

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The challenge

For more than a decade, Healogics had entrusted a single provider to service and distribute to every one of its 600+ centers. That provider managed all print and storefront needs. As marketing technology advanced, the provider could not keep pace, and eventually left the industry altogether — leaving Healogics with a large gap to fill and a very high bar for whoever filled it.

Every wound care center is personalized to the region it serves, catering to different cultures, languages, and local preferences. The outgoing provider had spent years learning the ins and outs of each facility. Recreating that institutional knowledge was the real task.

Where Healogics needed help

  • A technology platform that could manage custom templates, static items, and inventory in one place.
  • A partner who genuinely understood the business — someone who could grasp print combined with technology and distribution, not just one of the three.
  • A partnership built on reliable, practical, innovative, and scalable technology — not just a vendor relationship.

Healogics was not only looking to replace what it had lost. It was looking for a partner who could help expand the business.

The solution

Healogics invited Drummond in for discussions around storefront technology. Drummond became the clear fit because of the breadth of capability the team could bring to bear. Unlike competitors, Drummond listened to the specific pain points and tailored solutions to them rather than proposing an off-the-shelf program. The team also guided Healogics through TechTalks — working sessions showing how custom technology could take the patient experience further.

What Drummond recommended

  • Wavelength, a highly customizable online storefront enabling end-to-end management of the Healogics marketing supply chain — marketing collateral, signage, promotional products, and branded merchandise.
  • Data-driven, technology-powered direct mail to help Healogics reach its audience more effectively and improve both patient acquisition and retention.

The results

Able to combine print with technology, Drummond delivered storefront order management and distribution software that let Healogics drive efficiency and provide personalization at scale.

  • 1,900 users on the platform
  • 350+ variable templates and 350+ static templates
  • 1,000+ custom templates
  • 98.5% success rate after Wavelength implementation, with active around-the-clock problem solving to remedy the remaining 1–2%

From project to partner

Drummond worked with Healogics for two years to design the right solution, then proved the capability across five months of implementation. What Healogics says about working with Drummond:

  • Reliable — Drummond backs up what it says it can do.
  • Flexible — always prepared with alternatives, always able to pivot and fix problems.
  • Advisor — listens to the need, then comes back with a better answer than the one asked for.
  • Dedicated — genuinely invested in Healogics and its patients.

Have a similar challenge?

If your marketing supply chain spans hundreds of locations with local variation at every one of them, we should talk.

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