Drummond experience reimagined

CASE STUDY

Restaurant Chain Case Study: Localized Beer Menus for 321 Locations, From Three Weeks to 15 Minutes

Drummond works hand in hand with companies to solve problems by delivering customized solutions. We integrate custom-built technology with your current systems to streamline process and speed up delivery. Sometimes that means writing software nobody else has written.

TALK TO DRUMMOND

The challenge

A national restaurant chain with 321 locations across America needed up-to-date beer menus at every one of them. Because the emphasis was on craft selection, the menus varied by location and changed month to month.

The manual process required pulling beers from a database, then hours of cleaning the data to produce a document that could be imported into graphics programs and sent to print. The whole process took over three weeks — and by the time the data was usable, the pouring selections had already changed. There was also no way for each location to verify the accuracy of its own menu, which led to price errors, omissions, and plainly incorrect data. At best, the printed menu was a close approximation.

What the chain needed:

  • Speed up the process of getting accurate beer menus to locations
  • Have accurate data for monthly rotating menus unique to each location

The solution

Drummond’s team built a tool specifically for this project, incorporating state-by-state alcohol restrictions directly into the process to automate beer selection and cut both time and error.

We then integrated it with an independent beer database through an API connection, giving the program real-time data and vastly improving accuracy. The automation pulled that database and cross-checked it against other databases for state rules, alcohol content, and other key factors, validating the beer data at each location. That alone dropped processing time to just over a week.

Finally, we set the system up to generate a low-resolution proof of the menu that each location could approve for printing in advance — which brought the original three-week process down to 15 minutes.

The results

  • Increased beer list accuracy by incorporating local beer and alcohol database data through custom automation
  • Set up menu printing with a universal front side and a custom localized back unique to each location, with faster store ordering and approval
  • Reduced the three-week database crawl and menu approval process to 15 minutes

Reimagine

Drummond prides itself on streamlining program management and cutting time to market for printed deliverables. If you have a print program bottlenecked by data that goes stale before it reaches press, we want to hear about it.

CONTACT US

Download the PDF version of this case study · See all Drummond case studies