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CASE STUDY

Retail Remodel Case Study: Overnight Graphics Production and Installation, One Store a Week

Remodeling a store that has to open for business the next morning leaves no room for a missed delivery. This program ran one store a week for over a year and a half, overnight, without closing a single location.

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The challenge

Drummond’s client is a design company that also operates a millwork facility. The client was working with a retail chain to remodel existing stores and elevate the customer experience. We partnered with the client on the graphics and installation side of the remodels they designed and sold.

The millwork itself is a design element — creating a mood and carrying a theme through the store, serving as both a decorative and a functional feature. The constraints around installing it were unforgiving:

  • The retail store had to remain open throughout the remodel
  • The program remodeled one store every week for over 18 months
  • Work started Saturday night and finished Tuesday night
  • All remodel work was done overnight to minimize impact on store operations

The solution

Drummond provided a one-stop service covering millwork coordination, onsite graphic production, and onsite installation. From creation through production, distribution, installation compliance, and performance reporting, our team maintained service levels and brand continuity across the whole program.

Working alongside the client’s millwork team, who replaced millwork and surface countertops, we simplified and optimized the branded materials supply chain. Scope included:

  • Installing printed permanent wallcovering and LED wayfinding signage
  • Paint and patchwork
  • Repairing, painting, and updating areas that did not receive wallcovering
  • Building a brick wall from faux brick pieces fitted behind the checkout area

The results

Drummond streamlined production and installation with real-time management of every production stage. On completion of each store, we obtained the client’s sign-off on execution, signage creation, and installation compliance.

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Drummond works with clients at every step of design, production, and installation. Our holistic system creates a more sustainable cycle — more efficiency, less waste. Whatever your marketing challenge, we want to hear about it.

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