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How to Maintain Brand Consistency Amidst a Retail Reset

How to Maintain Brand Consistency Amidst a Retail Reset

As we leave the last holiday season behind us, a retail manager’s concern about eager shoppers shuffling around their store shifts toward preparing the upcoming year’s promotional schedule.
Retailers today have far more to plan for than just a simple, Continue reading

3 Questions Retailers Should Ask Themselves before Revamping Their Storefront

3 Questions Retailers Should Ask Themselves before Revamping Their Storefront

3 Questions Retailers Should Ask before Revamping Their Storefront

Exterior signage can greatly impact the success (or failure) of any retail brick-and-mortar store. In fact, according to a University of Cincinnati Economic Center study, about 60% of businesses reported that Continue reading

Creating a Smarter Sales Channel Enablement Strategy

Creating a Smarter Sales Channel Enablement Strategy

“Partner Enablement may not be the primary objective of a through-channel marketing program, but it sure is a welcome consequence. With proactive marketing support, you can onboard new partners, scale partner revenue generation efforts, and build partner loyalty more quickly.” Continue reading

Save Money in Retail Brick and Mortar Environments

Save Money in Retail Brick and Mortar Environments

It’s no surprise that the retail industry is going through massive changes. Online retailers are taking share, mobile integration with the consumer experience is on the rise, and consumers expect the experience to meet their needs – not just in Continue reading