The Role of Point-of-Purchase Displays in 2017
Despite the emergence of the digital age, 93% of purchases are still bought in brick-and mortar store locations. According to HBR, point-of-purchase (POP) displays are playing an increasingly powerful role in influencing buyer behavior in the retail setting: “First, they often prove more productive than advertising and promotion expenditures. Second, the decline in sales support […]
Drummond/RGI Agreement: FAQs
About this Transaction Q: What is Drummond Press announcing today? A: On October 1, 2015, Drummond completed a transaction to assume control of the Print Production division of RGI, a leader in providing custom lead, print management and marketing programs. This is Drummond’s second transaction in the Atlanta market, following the purchase of Graphic Communications […]
